Our Story

Welcome to CRUSH, your number one source for all things makeup!

We're dedicated to giving you the very best, with a focus on dependability, customer service and uniqueness. 

Founded in 2018 by Ayu, CRUSH's early beginning started in a co-working space in Taman Tun Dr. Ismail, Malaysia. 

We have the passion for colors and set out on a mission to create custom colors as well as formulation to match all skin tones. 

Our core values revolve around being a 'playful' yet sustainable makeup brand with a commitment to inspire women. We take pride in our creative process to produce products that is Cruelty-Free, Paraben-Free, Lead-Free and also Vegan.

With that in mind, our very first lip product range is now launched! CRUSH 'You MATTEr' lip matte collection is infused with Essential Oil, Botanical and Waterproof that is high in quality with an affordable price tag!

Our commitment to inspire women to be themselves remain at the core, which give us the reason to turn hard work and inspiration into a booming beauty brand. 

We now serve customers all over Malaysia, and are thrilled to be a part of the homegrown wing of the beauty industry.  

We hope you will enjoy our products as much as we enjoy creating them for you. If you have any questions or comments, please don't hesitate to contact us!



Ayu Adam (CRUSH Creator)

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